Xavan
The name Xavan Studio comes from the word "Savanna," which describes a mixed woodland-grassland habitat with trees that are sufficiently spaced apart (the transitional zone between forest and desert). Xavan represents the unsettling coexistence of natural elements in an unexpected urban setting, where humans are overpowered by nature recovering its due place, by introducing nature into the cityscape.
With an emphasis on sustainable fashion, Xavan Studio provides distinctive treatments using handcrafted, traditional techniques and premium textiles. The guiding principles are "doing less, but better" and "good things take time".
"The beauty of weathering and erosion" is the tale that was chosen and incorporated into the identity design based on the photos and narratives that Xavan wants to share.
As they blow over the grasslands, bending with the breeze, wind-borne sand grains make unique patterns on the hot, dry sand. Situated on the savanna, an area that is between a forest and a desert, the rocky ground, cracked from lack of rain and water, peeling bark, and bare trees create a tapestry of vegetation and wild, vibrant textures of nature.
Wordmark; Brandmark
The Wordmark is available in two variants: a normal version with a focus on legibility and minimalism, and a display version with characters arranged haphazardly to suggest deterioration from weathering, erosion, or being carried away by hot, dry winds. The company name's first character, "X", serves as the basis for the brandmark, which also includes additional elements that allude to vegetation, dryness, and possibly ground fissures.
Typography
The Ben typeface, which has a geometric structure with rounded, chamfered corners and deep ink traps within the letters to create a distinct sensation of cracks and erosion, was selected for the brand identity design. Using the Transitional, Random, Axial.. - Typographic Systems in conjunction with the River - Typography Sins (justify every line in the paragraph) produces the effect of peeling bark, and in lengthy text portions, it creates the feeling of cracked, parched ground.
Patterns
Spread uniformly across all print materials, the patterns are intended to simulate drifting sand particles or the distinct textures on the sand's surface caused by wind, evoking the impression of dry, scorching breezes, or associating them with the motifs of wild animals in the grasslands.
Methods of Printing
The ink cracking effects, which show up at the folds of items like paper bags and folders and provide the intended impression of erosion and wilderness, are intensified when Matte paper is used. In order to simulate marks left by weathering and erosion on stone and sand, the wordmark and brandmark are embossed with an embossed seal.
